What do brands discuss on social media?

What do brands discuss on social media?

Fools are those who use social media for marketing! Strong statement, isn’t it?

People are already pushed too much by TV commercials for purchasing goods they often do not need. If social media is used in the same manner, audience will switch the page the way they switch the channel as soon as adverts appear.

Think about yourself, how many times did you purchase goods just by watching TV adverts?

Social media is a different type of engagement. It has created a new avenue for brands to engage their customers effectively. Brands have learnt using this new media for promoting brands through customers who love them. They help build brand equity, tell people how they feel about a product or services, and with this instead of using the push method, customers are pulled towards a brand.

According to a study conducted by DigitalCoCo in 2013, Starbucks is considered one of the most loved brands among 3,400 food sellers surveyed in the US. How does Starbucks operate? They know their thought influencers; these are aged between 18 and 49. Starbucks love them and in return they send the love back!

Facebook is the social media platform Starbucks uses the most. Recently, Starbucks appreciated local artists to showcase their art work at the local Starbucks. Check one of the post from Alex Eaves whose work was displayed at Starbucks Cohasset, a city located near rocky shore of Grates Boston Harbor.

Alex updated Facebook status:

“Thank you for allowing local artists to showcase their work in your stores. I’m especially glad that I could showcase mine during Earth Month. And of course, thank you for being one of the biggest companies to strongly support bringing your own cup!”

That was Alex’s way to return his love to Starbucks.

Simple ways to promote a brand is to engage customers and make them spread love for your brand. This will reduce dependence on expensive TV commercials and improve brand locality!

 

About the author

Hammad Siddiqui Decoding the Mystery of Career Development- Life coach & Career Advisor-Traveler-Trainer- Authored "Bootstrapping Your Career" and three eBooks -26 Yrs Exp in International Development - A passionate Trainer, Blogger and social media strategist - Qualified from US Chamber of Commerce’s Institute for Organization Management. Loves reading, traveling, mentoring.

3 comments
Kishan Indrashen Krishnawansi
Kishan Indrashen Krishnawansi

Hello sir, I am from King's college, Kathmandu. As u said and wrote, it seems true but my point is, If we do not gonna discuss about our product in social media. Then nobody will know what we are doing else us. Eg. If I am gonna manufacture a new product to market ("FANTASY" the soap that can be use in hair and body too- no need to make extra expenses on shampoo). How to sell my product without discussing on social medias/ or be recognized brand..... please send me ur thoughts on this example.....

Ali
Ali

Hello Sir, As you start your writing with a strong statement. But after reading it I am not full convinced with it. My opinion is that social media is a marketing platform where brands can talk to their customer and its also serves the customer services part. Your thoughts!

Hammad Siddiqui
Hammad Siddiqui

Dear Ali Sahib Thanks for your kind comments. My view is that if social media is used in creating brand value instead of pushing the product, it is more beneficial