There are over 60 million company pages on LinkedIn. However less than 1% fully leverage the power of LinkedIn for branding and lead generation.

I have seen many inactive pages too. Honestly speaking, growing a company page is not easy. Support from a content and performance marketing company works.

Similarly, for a community of one billion users, only 63,000 newsletters are published. Most create newsletters but never publish regularly.

(My own newsletter has grown to over 44,000 subscribers and now is a source of revenue for me)

LinkedIn is consistently working on its improvement strategy. Both company pages and newsletter feature have been revamped.

This revamping aimed at benefiting businesses on its platform.

Check this out:

Company Pages:

LinkedIn has launched Premium Company Pages, which offer a range of advanced features designed to boost business engagement and lead generation. These features include:

Custom Call-to-Action Buttons: Allowing businesses to guide visitors towards specific actions.

AI-Powered Content Creation: Streamlining the content creation process.

Auto-Invitation for Page Visitors: Enhancing engagement by inviting visitors to follow the page automatically.

Showcasing Testimonials and Rich Media: Increasing the credibility and attractiveness of the business to potential clients.

In-Depth Visitor Insights: Providing businesses with detailed analytics about their page visitors.

Streamlined Communications: Leveraging AI to facilitate more efficient communication with prospects, ultimately aiming to boost growth and client conversion rates.

Newsletter Creation Platform Updates:

New elements to its newsletter creation platform include:

Improved Comment Display: Enhancing interaction by displaying comments on the right side and allowing sorting by relevance or recency.

Profile Embedding: Enabling the embedding of LinkedIn profiles directly into newsletter content for more personalized and interactive newsletters.

Staging Links: Allowing users to preview newsletters before publishing, which helps catch errors and improve content quality.

AI Integration for Images: Integrating Microsoft Designer’s AI tools to generate custom cover images, adding visual appeal to newsletters.

Enhanced Subscription Notifications: Boosting sign-ups by notifying subscribers and prompting followers to subscribe, thereby increasing reach and engagement.

These updates collectively aim to provide businesses with enhanced tools for engagement, lead generation, and content distribution on LinkedIn.

I provide LinkedIn optimization, profile management and content development services. Lets talk to see how you can leverage the power of LinkedIn.