On July 31st, Fiverr took drastic measures by setting all gigs and availability statuses for Pakistani sellers to " unavailable," protecting them from negative ratings due to unforeseen delays. However, this move has left many freelancers scrambling for alternatives, and LinkedIn stands out as a powerful replacement.
In recent weeks, Pakistan has experienced significant internet disruptions, with many speculating that these are due to government-installed firewalls. The result has been a chaotic situation for the millions of freelancers who rely on platforms like Fiverr to earn a living.
Fiverr’s decision to make Pakistani sellers unavailable was intended to shield them from the consequences of internet outages. Yet, the action has left freelancers in a precarious position. For many, Fiverr is not just a platform but a lifeline, providing essential income for daily needs. With the government’s increasing control over internet access, freelancers are left with little choice but to seek out other platforms that are more reliable and less susceptible to sudden disruptions.
It is so simple, “Jump onto LinkedIn” as it is free, available, and has global reach at no cost! LinkedIn is no longer a simple job search or networking site. It has evolved into a robust platform for freelancers and service providers. Here’s how Fiverr users should consider making LinkedIn their primary platform:
1. Profile Optimization: LinkedIn allows users to create detailed profiles that showcase their skills, experience, and accomplishments. Unlike Fiverr, which limits freelancers to specific gig formats, LinkedIn offers the flexibility to present your service more personalized and comprehensively.
2. Service Pages: LinkedIn’s service pages are an excellent way to highlight your offerings. You can create dedicated pages that explain your services in detail, complete with testimonials, portfolios, and other supporting materials that can attract potential clients.
3. Lead Generation: LinkedIn is a powerhouse for generating leads. With over one Billion users globally, the platform offers extensive networking opportunities. You can connect with potential clients, join relevant groups, and engage in discussions that position you as an expert.
4. Reliability: Unlike Fiverr, LinkedIn is less likely to be impacted by internet outages in Pakistan. The platform’s primary function as a professional networking site makes it less susceptible to disruptions that have plagued Fiverr users recently.
I have made the transition from Fiverr to LinkedIn so easy. Start with the basics:
1. Create or Update Your Profile: Ensure your LinkedIn profile is fully optimized. Highlight your skills, experiences, and the services you offer. Use keywords that potential clients might search for.
2. Leverage LinkedIn’s Features: Make use of LinkedIn’s service pages, recommendations, and endorsements. These features help build credibility and attract more clients.
3. Engage with the Community: Join groups, participate in discussions, and connect with professionals in your industry. The more active you are, the more visible you become to potential clients.
4. Stay Consistent: Like any platform, success on LinkedIn requires consistency. Regularly update your profile, share relevant content, and engage with your network.
5. Service Page: Create and optimize your service page. Add your visual content to drive interest.
6. Offer Value: LinkedIn provides unlimited opportunities to offer value via your content. Go crazy with text, infographics, and videos. LinkedIn will help you reach a wider audience.
that is not only more reliable but also provides greater opportunities for growth and lead generation. For Fiverr users, now is the perfect time to invest in building and optimizing a LinkedIn profile that can weather any storm.
The ongoing internet issues in Pakistan have highlighted the vulnerability of relying solely on platforms like Fiverr. While Fiverr’s actions were well-intentioned, they have shown the need for freelancers to diversify their online presence.